This is kind of a brilliant marketing PPC strategy. I went to search for “Dodge Challenger Price” in Google, as I’m researching the possibility of getting one of those sweet-looking vehicles someday.
In the paid results what do I see but this:
You get it, right? Chevrolet is targeting possible Dodge Challenger purchasers and redirecting them to their own Chevy Camaro landing page. Simple, brilliant and probably pretty effective.
It might pay to think outside the box a bit in your PPC campaigns. It’s a war out there and any way you can steal the other guy’s possible customers, you should go for it. (Well, assuming you’re not breaking any laws or being unethical of course.)
Ain't she a beaut? And no, I wasn't convinced to buy a Camaro instead, even though it looks cool too.
We should all use tactics laid out in Sun Tzu’s “The Art of War”: use every possible advantage you can get, attack the enemy where he lives, damage his supply lines, disguise your tactics, and as in this case, use a little bit of deceit to steal his resources.
