I was browsing a social media/SEO blog and it had some great content by a guy named Neil Patel. Neil’s face was on the site and something about him or the photo made him very distinctive in my mind. Perhaps it’s his haircut or smile, I don’t know. I read a few posts, learned a few things and moved on, as one does.
It must have been several days later when I was checking out another site about TV tropes when I saw the very same face in an ad.It was very familiar to me, although I couldn’t immediately place it.
A Retargeter ad in the wild with Neil Patel's smiling face.
I clicked the link to learn why it was familiar to me. I was taken back to Neil’s blog and then it hit me…
This was the blog I visited a while back, and the ad was being served up to me specifically because I had visited the site.
The ad is done via Retargeter , and they say get much higher conversion rates than other ads. It makes complete sense too: you’ve already seen the site or something in the ad and it had some sort of relevance to you. The Retargeter ad merely reminds you of it.
Some people (like me) are going to love this because of the simple brilliance of the service. Others may not even know what’s going on but may click the Retargeter ad because it’s familar and/or relevant to them.
This is a sweet advertising service.
